Pro-Environmental Behaviours at Work: The Interactive Role of Norms and Attitudinal Ambivalence

The environmental costs arising from unsustainable production patterns have increased to the point that organisations are now expected adopt more responsible practices. Pro-environmental behaviours (PEBs) in workplace can significantly contribute bettering companies’ performance and sustainability transition. This research investigated interactive role of norms attitudes predicting voluntary energy conservation behaviours, based on a correlational study 189 Portuguese workers. examined whether perceived norm conflicts involving co-workers, closer colleagues leaders’ promote or hinder workers’ own PEBs attitudinal ambivalence towards their organisation’s pro-environmental initiatives is moderator this relationship. Controlling for effect organisational climate, ages employees organisation size, results confirm felt moderates relationship between conflict reported behaviours. findings indicate ambivalent workers less likely engage if they perceive conflict, is, other staff members not equally motivated those Conversely, had an energising non-ambivalent thus could benefit promoting policies explicitly, encouraging discuss these making visible workplace.